Life is like a sandcastle something beautiful here for awhile & then gone, but the impression it makes on others can last forever.

Wednesday, November 16, 2011

Pocoyo supporting United Nations Children’s Fund

Universal Children’s Day is November 20, 2011, and Pocoyo is supporting UNICEF’s mission to raise global awareness for Children’s Rights.

The United Nations’ Universal Children’s Day was established in 1954, and is celebrated on November 20 each year to promote international togetherness and awareness among children worldwide. UNICEF, the United Nations Children’s Fund,promotes and coordinates this special day, which also works towards improvingchildren’s welfare.

As a partner, Zinkia Entertainment’s Pocoyo will help educate millions of children and adults about the protection of children worldwide.  As part of the campaign, Pocoyo will be featured in eight specially produced Public Service Announcement’s to promote the basic rights for and protection of children all over the world with themes including family,identity, equality, play, participation, health and education.

The PSA’s can be found online at
together with a down loadable activity book, screen saver and themed wallpapers.

José María Castillejo, Chairman of Zinkia Entertainment,commented, "The values ​​that Pocoyo represents fit perfectly with the objectives promoted by UNICEF--collaboration focused mainly on promoting children’s rights and child protection. We are proud that UNICEF has allowed Pocoyo and Zinkia to play an important role in this way. We will work together to implement actions that,through fun, instill values ​​and habits in favor of the goals of UNICEF."

Paloma Escudero, Executive Director of UNICEF Spain, with whom the agreement was signed, stated, "Companies and organizations are key partners in our work by contributing with knowledge, experience and resources.They have the potential to become prominent players of a transformation that is able to change the lives of millions of children. We appreciate Zinkia and its character Pocoyo joining our work to promote values ​​and rights for children."

Disclosure: shared on behalf of PR.